The best ideas often come from looking at how real people ac... - Richard Thaler

"The best ideas often come from looking at how real people actually behave."

Richard Thaler Creativity

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"When life gives you lemons, make something beautiful."

"Creativity knows no bounds."

"Creativity is the expression of the soul."

"I'm making this up as I go."