We are more motivated by loss than by gain. Protect what mat... - Richard Thaler

"We are more motivated by loss than by gain. Protect what matters most."

Richard Thaler Strength

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"Strength comes from within."

"A woman should be proud of who she is."

"A strong woman can overcome anything."

"The only thing I'm good at is killing."