The goal is not to make people rational; it's to make system... - Richard Thaler

"The goal is not to make people rational; it's to make systems work for real people."

Richard Thaler Leadership

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"A leader must be fair and just."

"Integrity is everything."

"One must take responsibility for one's environment."

"In this house, I make the decisions"