Quote by Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"When life gives you lemons, make something beautiful."

"Creativity knows no bounds."

"Creativity is the expression of the soul."

"I'm making this up as I go."