The best way to help people make better decisions is not to ... - Richard Thaler

"The best way to help people make better decisions is not to lecture them, but to design their choices better through thoughtful defaults."

Richard Thaler Leadership

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"A leader must be fair and just."

"Integrity is everything."

"One must take responsibility for one's environment."

"In this house, I make the decisions"