We are unreliable narrators of our own behavior. We think we... - Richard Thaler

"We are unreliable narrators of our own behavior. We think we act for one reason when the real reason is often different."

Richard Thaler Truth

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"Lucy, you got some 'splainin' to do!"

"You must always be honest with the people you love."

"Truth always comes out in the end."

"Honesty is always the best policy."