Econs are the imaginary rational actors of traditional econo... - Richard Thaler

"Econs are the imaginary rational actors of traditional economics. Humans are more interesting and complicated."

Richard Thaler Philosophy

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"I've seen the worst humanity has to offer."

"Sometimes I wonder if the world is worth saving."

"Every choice shapes our destiny."

"Order is the foundation of a good life."