Coupling specific behavior with existing routines makes new ... - Richard Thaler

"Coupling specific behavior with existing routines makes new habits stick. Automaticity is your friend."

Richard Thaler Work

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"Hard work never killed anybody."

"Work with purpose and integrity."

"Hard work pays off in the end."

"A man's gotta do what a man's gotta do."