We adapt to good things quickly and don't appreciate them as... - Richard Thaler

"We adapt to good things quickly and don't appreciate them as much as we should."

Richard Thaler Gratitude

Economist Psychologist American Born 1945 (age 81)

More from Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"Gratitude makes life richer."

"A grateful heart is a happy heart."

"Respect those who came before us."

"Life's greatest treasures are the people we love"