Quote by Richard Thaler

"Mental accounting is how people organize, evaluate, and process financial activities."

"People are not always rational. We make systematic mistakes."

"The most important thing to realize is that we are all irrational some of the time."

"Behavioral economics is the study of human choice."

"Success comes to those who never give up."

"Success is measured by happiness, not money."

"You make your own luck in this world."

"You have to be organized to be successful in anything."