Ariely, Dan

"The invisible hand of social influence guides us more than conscious thought."

"Small changes in how things are presented can radically change our choices."

"We fear loss more than we value gain—this asymmetry drives much behavior."

"The moment we label ourselves something, we start to become it."

"We are more creative when we're slightly anxious and slightly hungry."

"The pursuit of happiness often makes us less happy."

"We are perpetually surprised by our own capacity for self-deception."

"Feedback is most valuable when it comes from someone we trust."

"We become what we repeatedly do; excellence is a habit."

"The best motivation comes from within, not from external rewards."

"We find meaning in struggle; easy paths feel meaningless."

"We think we're in control, but our minds are playing tricks on us all the time."

"The moment we stop questioning our assumptions is the moment we stop growing."

"Our irrational behaviors are not random; they follow predictable patterns."

"We overvalue what we own simply because we own it."

"The pain of loss is roughly twice as powerful as the pleasure of gain."

"We are all walking contradictions between what we say and what we do."

"Procrastination is not laziness; it's a battle between our present and future selves."

"We judge our own actions by our intentions, but judge others by their actions."

"The human brain is susceptible to the most predictable of mistakes."

"What we see as a bug in human nature is often just a feature of our evolutionary past."

"We are less rational about money than we think we are."

"Small changes in how things are presented can dramatically change our decisions."

"Our memories are not recordings; they are reconstructions of the past."

"We are creatures of habit, and habits are hard to break."

"The more choices we have, the less satisfied we become."

"We underestimate the power of our own biases."

"Honesty is a complex behavior that we engage in selectively."

"We are willing to cheat a little bit, but not too much."

"The effort we put into something increases how much we value it."