Ariely, Dan

"We attribute our failures to circumstances and our successes to ourselves."

"Emotions override logic in decision-making more often than we realize."

"We remember the peaks and ends of experiences, not the totality."

"The endowment effect makes ownership feel like it adds intrinsic value."

"We are susceptible to the influence of those around us in ways we don't recognize."

"Time pressure changes how we make decisions and what we value."

"We underestimate the power of small changes compound over time."

"The contrast effect makes us judge things relative to what we've recently seen."

"We are willing to sacrifice efficiency for the sake of fairness."

"Present bias makes us prioritize immediate gratification over future benefit."

"We overestimate how much we understand about how things work."

"The power of expectation can change our actual experience of reality."

"We make better decisions when we remove our emotions from the equation."

"Habits are formed through repetition, but they can be broken through awareness."

"We value things more when we have to work harder to obtain them."

"The fear of missing out drives many of our decisions and keeps us trapped."

"We are capable of tremendous irrationality when our identity is at stake."

"Consistency is so important to us that we'll defend bad decisions to maintain it."

"The story we tell ourselves about an experience shapes how we remember it."

"We are more honest when we write than when we speak."

"Creativity flourishes when we embrace our limitations rather than fight them."

"We care about meaning in our work more than we care about optimization."

"The hedonic treadmill means we adapt to good fortune faster than we expect."

"We judge ourselves by our intentions, but others judge us by our actions."

"Money can buy happiness, but only up to a certain point—then it's diminishing returns."

"We are influenced by irrelevant information more than we should be."

"The curse of knowledge makes it hard for experts to explain things clearly."

"We would rather lose money than see others gain unfairly."

"Identity is not fixed; it's something we construct through our choices."

"We underestimate the influence of our environment on our behavior."