Ariely, Dan

"Anticipation is often better than the actual experience."

"We are not as good at judging probability as we think we are."

"Trust is built slowly but destroyed quickly."

"Our sense of fairness is very strong and motivates our behavior more than we realize."

"We adapt to good things and bad things much faster than we expect."

"The present moment is all we really have control over."

"We are more influenced by social norms than by any rational calculation."

"Small changes in how things are presented can have enormous effects on our choices."

"We care deeply about honesty and behave more honestly when reminded of it."

"The pursuit of happiness often makes us less happy."

"We are storytelling creatures - we need narratives to make sense of the world."

"Commitment devices work because they bind our present self to the intention of our past self."

"We are bad at predicting what will make us happy."

"The meaning of life is found in the work we do, not in the leisure time we enjoy."

"We want to feel like we're in control, even when we're not."

"Pain and pleasure are not opposites - they're independent systems."

"We are willing to pay more for things that we think are good for us."

"The mind is like a computer that makes systematic errors."

"We underestimate the power of small daily habits."

"Our sense of self-control is an illusion we maintain."

"We want meaning in our lives more than we want happiness."

"The more we know about ourselves, the better decisions we can make."

"Procrastination is an emotion regulation problem."

"We are blind to our own blindness."

"The value of something is not just its utility but its meaning to us."

"We become what we repeatedly do, so excellence is a habit, not an act."

"Social influence is the most powerful force in human behavior."

"We care about relative status more than absolute wealth."

"The problems we face today were often created by the solutions we implemented yesterday."

"We are capable of much more than we attempt."