Ariely, Dan

"The way to stop financial aids from being misused is to give people money in a way that is not susceptible to cheating."

"We are not rational creatures - we are irrational creatures who want to believe we are rational."

"The more expensive the placebo, the more effective it is."

"Self-control is like a muscle. The more you exercise it, the stronger it gets."

"We are slaves to our emotions, not the other way around."

"Human nature is not a problem to be solved, but a reality to be understood."

"The real problem with procrastination is that it's not about laziness, it's about our difficulty dealing with negative emotions."

"We tend to be short-term creatures in a long-term world."

"Cheating is a lot easier than we think because we can rationalize it to ourselves."

"We care much more about fairness than we do about money."

"The context in which we see things affects how we perceive them."

"Loss aversion is a fundamental human weakness."

"We are much more creative when we're not focused on money."

"Our intuition is often wrong, and we should trust evidence more than our gut feelings."

"The moment we have something, we immediately see all its flaws and start wanting something else."

"We are predictably irrational in consistent ways."

"Money is not the root of all evil - it's the root of many mistakes."

"We make decisions based on what we see right in front of us, not on what we should be thinking about."

"The way we frame options dramatically affects the choices we make."

"Pain is temporary, but regret lasts forever."

"We overvalue things we own simply because we own them."

"The free market works poorly because humans are irrational."

"We are willing to work harder for non-monetary rewards than for money itself."

"Effort and difficulty are often seen as signs of quality."

"We spend more on things that remind us of our identity."

"The more options we have, the less satisfied we become."

"Our emotions override our logic more often than we admit."

"First impressions matter because we rarely update our initial assessments."

"We underestimate our capacity for change."

"The meaning we give to things is more powerful than the things themselves."