Ariely, Dan

"The brain is not a reliable guide to truth."

"We need deadlines not because of laziness but because of difficulty with delayed gratification."

"Reciprocity is a fundamental human principle."

"We are happier when we have less choice, not more."

"The unconscious mind is vastly more powerful than the conscious mind."

"We want to see ourselves as honest, even if our behavior suggests otherwise."

"Effort is actually what makes life meaningful."

"We underestimate how much our environment shapes our behavior."

"The best way to ensure behavior change is to make the desired behavior the default."

"We are more irrational when we're tired, hungry, or emotionally stressed."

"The meaning we create is more important than the meaning we discover."

"We learn better when we struggle, not when everything is easy."

"The power of suggestion is far greater than we acknowledge."

"We become enslaved to our own rationalizations."

"Happiness comes from the pursuit of meaningful goals, not from their achievement."

"We are what we repeatedly practice, not what we occasionally do."

"The mind fills in gaps and creates coherence where there is none."

"We underestimate the importance of kindness in every interaction."

"The greatest trick the mind plays on us is convincing us we're rational."

"We need to understand ourselves before we can understand others."

"The past is fixed, but the story we tell about it can change."

"We are more likely to help when we've been helped first."

"The quality of our lives depends on the quality of the questions we ask."

"We are built for connection, not isolation."

"The most important investment we can make is in ourselves."

"We underestimate how much we can accomplish in a year and overestimate what we can do in a day."

"The brain is designed to find patterns, even where they don't exist."

"We care about fairness even when it costs us."

"The way we spend our time is the way we spend our lives."

"We are capable of ignoring evidence that contradicts our beliefs."