Shigeru Miyamoto

"I am driven by the desire to make people smile."

"You should always remember why you started creating."

"Games can change perspectives and open minds."

"The most important tool a designer has is empathy."

"I believe that everyone deserves access to joy and creativity."

"You must have hope in the power of your ideas."

"The world becomes better when we share our creativity."

"Design with intention, but allow for the unexpected."

"I am forever learning from the players and the games around me."

"A delayed game is eventually good, but a rushed game is forever bad."

"Video games are meant to be just one thing: fun. Fun for everyone."

"The most important thing is to forget your own preconceptions and start fresh."

"I'm not trying to make you feel bad. I'm trying to help you understand."

"Entertainment is not about making people feel bad, it's about giving them joy."

"When you create something, you have a responsibility to the people who experience it."

"Innovation comes from saying no to one thousand things."

"You have to be willing to fail to find something new."

"The controller is the interface between player and game. Make it intuitive."

"Good design is invisible. The player shouldn't think about the interface."

"I would rather have one person playing my game for hours than millions playing for minutes."

"The appeal of a game lies in how it makes you feel, not in its graphics."

"Constraint breeds creativity. Limitations force you to innovate."

"Communication through gameplay is more powerful than words."

"A great game teaches without the player knowing they're learning."

"Time spent creating is never wasted time."

"The joy of discovery is what keeps players coming back."

"Every mistake in development teaches you something valuable."

"You cannot create magic by thinking too hard about the process."

"Respect your audience and they will respect what you create."

"The best ideas often come when you stop forcing them."