Thaler, Richard

"Self-control is a limited resource. The more we use it, the more depleted we become."

"Present bias makes us prioritize immediate rewards over future benefits, even when we know better."

"Fairness matters to people, even when it's irrational. We will sacrifice money to punish unfair behavior."

"The planning fallacy means we systematically underestimate how long tasks will take."

"We are influenced by the people around us in ways we don't fully appreciate or acknowledge."

"Behavioral economics shows us that humans are predictably irrational, not randomly irrational."

"Incentives matter, but they matter less than we think. Culture and norms often matter more."

"The way we are nudged, even in small ways, can have profound effects on our behavior and choices."

"We have two systems of thinking: one that is fast and intuitive, and one that is slow and deliberate."

"Most people are good at adapting, but we are terrible at predicting how we will adapt."

"Choice architecture is important. The design of the choice environment matters as much as the choice itself."

"We care about how others perceive us. This social dimension drives much of our behavior."

"Transparency is valuable, but it's not sufficient. Even informed people make predictably irrational choices."

"The illusion of control leads us to believe we have more power over outcomes than we actually do."

"Regret is a powerful emotion. We often make choices to avoid regret rather than to maximize happiness."

"We are loss-averse creatures. This bias shapes everything from investing to health decisions."

"Money has diminishing marginal utility. The first dollar means more to a poor person than the hundredth to a rich one."

"Lazy thinking is a normal part of how human beings process information. We take shortcuts constantly."

"Emotions influence our rational judgments far more than we like to admit."

"We construct our preferences in the moment, rather than accessing them from some internal store."

"Behavioral insights can be applied to improve policy, health, education, and financial decisions."

"The context in which we make decisions matters enormously. Same choice, different context, different outcome."

"Libertarian paternalism respects freedom of choice while using nudges to guide people toward better outcomes."

"We overestimate our ability to resist temptation. Willpower is weaker than we believe."

"Reference points matter. What we compare ourselves to shapes our perception of how well we're doing."

"The best way to change behavior is often to change the environment, not the incentives."

"People want choice, even when having more options makes them worse off."

"Mistakes are inevitable. What matters is whether we learn from them and adapt accordingly."

"The small stuff matters. Details that seem trivial can have outsized effects on behavior and outcomes."

"We are influenced by arbitrary numbers, prices, and values in ways that defy rational explanation."